If you ’ve been followingApple ’s Vision Proin the twelvemonth or so since it was launch , you ’ll know we ’ve see an almost endless supply of reports claim that the sundry realness headset is in trouble and selling poorly . If that ’s the eccentric , it ’s clear that Appleneeds to do something about it .
According to Gurman , Apple has a few ideas on how to do this , and it ’s clean that the company has to dosomething . But reading the reporter ’s account of Apple ’s internal ideas and argument , I ’m left conceive that only a couple are what the Vision Pro necessitate right now . Here ’s what Gurman says Apple is considering doing :
Looking at these choice , we can forget the third , quaternary and fifth musical theme , as they ’re too far off in the future . If the Vision Pro really is struggling as much as the reports suggest , Apple necessitate a fix as soon as possible . Otherwise , it could end up repeating the mistakes of another recent Apple merchandise .
The HomePod mistake
correctly now , the trouble is that there ’s only one Vision Pro model , and it ’s expensive . At $ 3,499 , it ’s scarcely an impulse steal , and that kind of outlay sets an incredibly high stripe for Apple to convince the great unwashed to purchase one . Right now , it seems that Apple is struggling to do that .
I ca n’t aid but feel that there are strong parallel here with the original HomePod . There was only one model of Apple ’s speaker system when it launch , and while its lineament was fantastic , its price was more expensive than that of the contender and , at long last , more than most people wanted to ante up . There was no cheap choice , and this undoubtedly affected Apple ’s sales .
Later , Apple brought out theHomePod mini . It sold so well that Apple drop the original HomePod all , leaving only the mini mannequin in the lineup until the companionship brought back theregular HomePod with a low price . Apple find its ground eventually , but not offering a more affordable twist was clearly the wrong call .
Apple is making the same mistake with the Vision Pro . Do n’t get me wrong , the Vision Pro is an unbelievable product : it ’s undoubtedly one of thebest mixed reality headsetsin full term of tech and overall caliber . But it ’s ache by the lack of a cheaper option in the range .
It could be that Apple is afraid of diluting the Vision Pro brand with a trend - price mannikin . But we ’re not talking about a ware that costs $ 350 here — the Vision Pro is 10 times that . The danger of alienating customers is high . For most people , the option is to either cough up $ 3,499 for a twist that few would consider essential or go without one exclusively . Apple is take a vast risk here , and judging by the reports , it ’s not sour .
But get ’s not be reckless — I do n’t think there ’s a need to for good leave out the Vision Pro . But it desperately needs a cheaper sibling equipment to give citizenry an easier manner into the ecosystem . In other words , the Vision Pro needs its own HomePod miniskirt , something that render a groovy experience for most people without requiring you to remortgage your house .
Thankfully , there are passel of reports that Apple is actively working on precisely this kind of equipment . Here ’s hop it makes an appearing shortly and gift the Vision Pro the reset it so urgently postulate .
