Apple has been stuck in an design rut for the preceding few year . Aside from theVision Proheadset — which expectedlydidn’t hit a mass reception — the fellowship has n’t made any famed hardware strides apart from its moolah - and - butter mobility and computing portfolio . That could change in the next few years .
According toBloomberg , Apple ’s Vision Pro team is working on smart glasses to tackle the challenge presented by a resurgent Meta . The societal medium giant has already scored an early lead withthe well - receive Meta Ray - Ban sassy methamphetamine hydrochloride , which have steadily received meaningful social and AI upgrade .
Even more telling was the showcase ofOrion , the troupe ’s first true Augmented Reality ( AR ) deoxyephedrine , a few hebdomad ago . These eyeglasses swear on Micro lead projectors and optic - grade Si carbide for their wide - opinion display unit of measurement , custom atomic number 14 , and multilayer centripetal tracking — all overlaid atop an AI - first software experience .
It ’s arguably the “ mainstream ” XR tech that Apple should ’ve made . Now , it seems Apple is eyeing just that in the recollective run , while treating the Vision Pro as the launch chopine for its broader XR tech stack . “ Into 2027 , the team is view launching voguish glasses on par with the Meta Ray - ban , ” reports Bloomberg .
Notably , it seems Apple is trail the same kind of world - understanding capability that are currently potential courtesy of generative AI instrument likeGPT-4oandGoogle Gemini . Meta ’s own work with AI has been nothing short of impressive , and it was on full showcase during its futuristic Orion introduction .
For Apple , the inspiration would come from its pricey headset . “The plan is to convey the Vision Pro ’s ability to understand its surroundings to more products , ” adds the report . But it ’s go to be a recollective waiting until we see Apple ’s take on the smart glass family .
The XR wearables diligence is at somewhat of a pivotal point . On one script , we have products like theMeta Quest 3sheadset that are fetch premium features like colour passthrough to a price point that is about one - one-tenth of what Apple overlook for the Vision Pro .
Then we have players like Xreal , Rokid , and RayNeo trying to make smart eyeglasses that do n’t bet like nerdy gizmos . Yet , at the same time , we have giants like Microsoftshutting the doorson ambitious XR merchandise like the HoloLens despite being at the head of the AI race .
It would be interesting to see just how Apple approaches its imaginativeness of voguish glass . But when it eventually pushes them to the market , it wo n’t be alone . To its credit , if there ’s a hardware player that already has a hearty software foundation to make such bold devices , it ’s Apple , which also makes it the prime bet for mainstream winner .
