For month now , we ’ve been hear that Apple is set to announce a boatload of new product — admit theM4 MacBook Prorange , fresh iPads , and more — at anevent this October . Yet a novel theme hint that things might not be quite so simple after all .
But reading this information gave me suspension . Nowhere in his prolonged report did Gurman actually name Apple host an event . If you have the fourth dimension frame for Apple ’s Modern products ( as Gurman claims to have ) , including the accurate date when they ’ll go on sale , you ’d think we would have heard more data on Apple ’s October event through the grapevine . Yet none of that is mentioned : Gurman simply says that Apple will “ annunciate ” the Macs and iPads in October , not how that declaration will take form .
That potentially leaves enter the door for these devices to be reveal in a lot of public press releases . This method acting is not unheard of — Apple lifted the lid on the M2 Pro andM2 Max MacBook Prosin January 2023 using a military press release , so it has occur before .
But it entail something a little more worrisome , too . If Apple is happy to use a press release to unveil the high - end M4 chips that these MacBook Pros will be carrying – the M4 Pro and M4 Max , to be specific – that might intend these chips are not as all - subjugation as we ’d hoped . After all , you ’d think Apple would want to make a great song and dance about scrap this expensive .
An unlikely outcome
I ca n’t aid but palpate that Apple skipping a fall launch outcome this year is the more unlikely event . The company has put on these show moderately consistently over the last few years , with 2022 being a notable exception ( the delayed M2 Pro / Max MacBook Pro , which launch the following January , could be why Apple skipped that one ) .
There ’s also a raft more bruit for October than just the MacBook Pro and a crowd of iPads . Apple is slated to update theiMacwith new chips and present an entirelyredesigned Mac mini , too . That last product alone would warrant some onstage metre at an outcome , but the see-through telephone number of newfangled products that are anticipated for this calendar month incriminate that press releases just wo n’t cut it .
Yet , if all that ’s so sure , why did n’t Gurman just come out and say it ? peradventure this is me cautiously read between the lines , or perhaps it ’s me seeing something that is n’t there . It could merely be the subject that Gurman ’s verbiage is a trivial unclear , but that nothing has changed in reality — that is , the wait , but unconfirmed October outcome is still operate ahead as await .
Apple normally get off out consequence invitations around two calendar week before the show kick off . orchard apple tree media events also typically fall on a Monday or a Tuesday ( with the occasional Wednesday thrown in for proficient measure ) . Products announced are commonly available to preorder the postdate Friday after the show and then embark the Friday after that .
With Gurman ’s information in creative thinker , we can infer when we should take up go invitations to Apple ’s October event . If general accessibility of the new Cartesian product will be Friday , November 1 , that paint a picture that preorders will get down Friday , October 25 , with the result taking position on either October 21 or October 22 . Two workweek before that is either today or tomorrow , which is when we could start getting the effect invitations .
The exception is if Apple decide not to have much of an in - someone component ( like when it hosted the MacBook Pro event in October 2023 ) , in which case invitations might not down until the week start October 14 .
Still , if my calculation are right , it means we should n’t have foresighted to expect until we observe out if there really is going to be an October event . I still believe there will be — there are just too many imminent product for Apple to relegate them all to public press releases — but the next couple of day could be recite .
Would Apple really risk press firing launching for such authoritative product ? in all probability not . All I want now is to see some invitations in the next day or so and all will be well with the world .
