At IFA 2024 , Tecno is reveal a mountain chain of AI innovations that will soon land on its smartphones , and it seems the company — which makes devices that often flux innovation with affordability — is jump on board the AI style with an approach that blend in the best of what Apple and Google have done with AI so far .

“ A focus on AI language localization , include minority oral communication rendering and semantic recognition development ; the focus will be the desegregation of AI and local apps , which can sour bright gimmick into customized personal assistants , helping user to call a taxi , navigate , rescript takeout , and more , all in a flowing and functional fashion , ” claims Tecno .

A notable gain is the in - house Ella AI assistant , which now hasGoogle ’s Gemini foundations . From my own experience with Gemini so far , it has prove to be a destiny more equal to at work natural language commands , including back - and - forth conversations .

One of the most practical AI integrations is material - time translations , which Tecno claims will play for both telephone calls , as well as in - someone conversation , by transcribing language into text .

It seems the Ella Assistant will also intelligently sort out command across unlike apps . In a video shared by Tecno , when drug user recount the AI to hail a ride , it does so , complete with alternative usable across dissimilar apps on a single dashboard .

The company is also taking a bit of stirring from theWriting Tools in Apple Intelligence . It will summarize both local as web content , allowing for seamless redaction , proofreading , rewriting , expressive style adjustment , and contentedness generation from scratch .

Tecno is also serving up its own implementation ofCircle to Search , one of the proficient AI deception to shoot down on smartphones so far . The company ’s iteration is called AI Search , and it relies on silver screen swipe to let user look up what ’s appearing on their telephone set ’s concealment .

The party is also dipping into the aesthetic side of AI , one that give up users to make images from text prompts . Tecno is calling it AI Artboard , but has n’t tell what picture - genesis model is at play here . But give the Gemini consolidation , we trust it could be Google Images working its magic here .

Tecno is also borrowing from theGoogle Photos AI editing toolkit , port over some of those musical theme into its AI Image Editing batch . The AI supporter will also help with image handling using natural language command , such as “ brighten the cutis tone , ” “ make the eyes look bigger , ” or “ remove the railroad car from the background . ”

It brings capability like AI Erase to seamlessly dispatch undesirable element from an image , AI Cutout to pull out a select element from pictures , and even video generation . While its IFA 2024 announcements have focused on AI and software , Tecno recently hit the headlines with computer hardware too , when it read off the exciting trifoldPhantom Ultimate 2concept folding phone .