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frequent content has become a reliable path for creators with gravid followings to monetise their workplace . But relying exclusively on traditional earnings - per - post models like substance abuser - bring forth mental object ( UGC ) can be an fluid path , leading to both creative fatigue , burnout , and disappointment with wage .
However , by play along a mission - based model , influencers can earn inactive income establish on their engagement with brands and their consultation .
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EntrepreneurLesley Gaois currently looking to well cement this model through her startup , Pear . Her goal is to simplify interaction with brands and encourage a model focused on building and nurturing community relationships .
Keep take to get a line more about why Lesley Gao trust committee - base profits can greatly fire your influencer calling .
Meet Lesley Gao
As a Chinese native with an American education , Lesley Gao has used her cross - cultural knowledge to advance the tech sphere worldwide . Her braggy breakthrough came during the mid-2010s Formosan technical school roar , when she played a crucial role in helping national micro - mobility company Mobike and Bird optimize their supply chain operations .
But Gao ’s unequalled perspective also helped her nail both regions ’ conflict in selling strategies .
“ While living in China , ” Gao come back , “ I saw the phenomenon of microcommerce through the multifunctional crack app WeChat . ” She witnessed how regular family “ would make chat groups to exchange valuable information within their community , and at the same clock time would earn money by recommending product . ”
inspire by this framework ’s success , she sought to accost the want of a like system in the U.S.
The Limitations of UGC
While this profit businesses that like to expatiate their visibility at a humble cost , it at last determine creators , both financially and creatively . “ While they may get their money up front , ” Gao says , “ there ’s only a finite number of partnership get by that creator can make on a monthly basis — soon enough , they ’re bound to strive a pileus on their potential earnings . ”
what is more , the market has become oversaturated with this strategy , seduce it difficult for God Almighty to secure lucrative mountain . This leads them to partner with lower - timber brands that do n’t resonate with their audience , leave to a release of reliance from their follower .
Why shift to commission-based earnings
While UGC is n’t always ideal , Gao securely believes in the power of influencer marketing , as63 % of consumer are still more likely to purchase a productif it ’s commend by an cyberspace personality they trust . That ’s why she recommends that influencers go under commission modelling , earning a portion of sales generated by their advancement or indorsement .
This approach do with several benefits . First , influencers can earn from multiple leverage over time , bring forth much more passive income if the quality of their capacity is high . to boot , they can assume multiple deal with a single brand to indorse unlike product , reducing the risk of wearing out their followers .
Influencers can also look for out pot with mark that vibrate with their specific audience , knowing they have a firm following that confide their recommendations . As Gao says , “ Because of the trust they were capable to forge with their community , people in those chemical group are more potential to corrupt the mathematical product they advertise instead of searching for other option online . ”
Ushering in a new era of influencer marketing
Lesley Gao created Pear to streamline communication between influencers and brands . alike to WeChat , Godhead can contend all scene of their partnerships with companies — from initial contact to go on track of their commission . Likewise , brand can easily accomplish out to influencers to amplify their hearing . Gao says the app ’s goal is to “ help someone achieve financial freedom and to help small businesses in effect get customer and boost their sales . ”
Thanks to Lesley Gao and the workplace she ’s doing to simplify commission - ground marketing , influencers and creators can regain a direction to make stronger bonds with their hearing , further their engagement , and unlock new revenue stream .
