It ’s very easy to see that we are attached to ourmobile phones , and one of the biggest reasons we use it is to take and part photographs . Ever since its launching back in October 2010 – especially after itbecame uncommitted for Android machine – Instagram has consistently been our go - to app for transforming photos into works of prowess . However , some goodwill was drop off during itsToS nuclear meltdown , there ’s been a soupcon of discord , and alternate image - apportion apps are ready to take advantage . That ’s where Mobli hopes to amount in – a mass medium platform for smartphones that allows users to experience an upshot through dissimilar linear perspective , where photos and videos are uploaded and portion out and then categorized into subject - centrical channels . Mobli , of course , would rather you use its armed service rather than Instagram ’s . And if you ’re lucky enough , it ’s travel to give you to do it .
This week , Mobli establish the MyLastInstagram contest . There ’s no misinterpretation what ’s going on here : The challenger is look to scoop up up some new exploiter , get them to bail on Instagram , and reward them for their newfangled Mobli story . And the timing is proper , as Instagram users have become more or less jaded in the face of the Facebook acquisition and the privateness policy switch up . But we have to take – what does Mobli have to offer ( besides you know … loot money ) ?
Moving out of the Instagram shadow
Instagram launch decent about the time smartphones had 2 - megapixel tv camera , and they were in a corking position to offer pic enthusiasts a spry and leisurely manner to beautify their shots , with a quality beyond their phone ’s limitations . According to Mobli ’s VP of Marketing , Dino Decespedes , the market place standard for smartphone camera today is 8 megapixels or higher , and basic filter and cropping limit a photo ’s power to immortalize moments as they were captured – it certainly does not aid in improving videos , panoramas , or any image that describe height and width .
Mobli not only has both photo and video filter , it also come with advanced proprietary technology that will improve the elbow room users share footage online , according to Decespedes . Their emplacement and context - based filters allow the app to push real - time branded photo filter to certain users in a particular location , or exploiter follow a exceptional brand or hashtag . An object lesson Decespedes offers for this is Mobli ’s exclusive # MSG photo filter , which users can use when train photos atMadison Square Garden .
Mobli has been hard at work ameliorate their app , the latest update free just last week . “ We ’re seeing higher retention rates and we ’re seeing people come back to Mobli more often on a weekly base , which mean we ’re onto something and the requirement for our product is real , ” Decespedes says . “ We have pick up tremendous traction with the teenager and recent college grad demographic and emphatically envision a future tense where Mobli is the societal mesh for that generation . An added bonus for a full-bodied Cartesian product like ours is that this youthful , savvier , demographic , experiences almost no memorize curve and they just ‘ get it ’ . ”
So what about its competition ? Decespedes read the people at Mobli are huge fans of Instagram and everything the companionship has accomplished . However , he says the platform has been painfully slow to develop . “ Instagram today feels exactly the same as it did a class ago . The fact that the filter band is limited also ensures that content always looks and feel the same as well . There are also too many of lifespan ’s moments that do n’t fit into a neatly folded , retro’d out square , ” Decespedes explains . Mobli know Instagram as an original market - maker and is only merely using the late opportunity to increase its audience . “ Instagram is a large app , we ’re take aim to become a enceinte , all - comprehend , visual media world . We have sovereign confidence in the new generation of Mobli apps and we are n’t afraid of challenging any challenger fountainhead - to - head to establish we are more powerful , more racy , faster , and simply better . ”
Are you willing to post YourLastInstagram?
And how beneficial to do that than with an aggressive competition ? Mobli has been constantly work on optimizing the process of uploading and divvy up pic of any size and videos of any length . Through the Mobli app , users can make , edit , and partake in directly to Facebook , Twitter , Tumblr , and the growing Mobli community . To capably introduce Mobli ’s new sweetening to their comprehensive photo - and - picture - share apps available for iOS , Android , and Windows 8 devices , it decided to launch MyLastInstagram , a photo contest that encourage exploiter to do away with yesterday ’s market standard . The lucky winner ( and Mobli convert ) will be awarded $ 100,000 .
To say that Mobli is go whole hog on this idea is a massive understatement : The contest was announced this week with a jumbo - scale aerial standard fly over the Facebook main office . Flights took place from March 27 to 28 , at 11:30AM – 1:30PM PT and again from 4:00PM – 6:00PM PT . According to Decespedes , “ The idea behind announce the competition via giant - shell aerial streamer was just too larger-than-life to pass up . No one has ever had the Ball to do something like that … it ’s Facebook ’s HQ ! ” Clearly , the fact the Mobli want to slip some of Instagram ’s thunder ( and user issue ) is not being whisper around the board room . It ’s being put out there – and then some .
unite the competition is pretty simple : Download the appon your smartphone and enter to Mobli . Take and upload a creative , funny , original exposure using Mobli ’s # mylastinstagram filter . station that photo on Instagram and tag it # mylastinstagram . Sothisandthis … not going to cut it . Users have until June 30 , 2013 to insert for a chance to win $ 100,000 ; for an entry to be valid , contestants are not allowed to use Instagram from June 30 to October 1 , 2013 . That ’s correct : Three whole months , no Instagram ( we roll in the hay that just ruled out a few of you ) . Those who ca n’t resist the urge to utilize the app within that time period will be indispose and will no longer be eligible to turn over the judgment circumstances of the rivalry .
Also , get rid of those screen grabs . You need to mail original content , and it need to have the Mobli filter – and lastly , it needs to be posted to Mobli and Instagram . take through thecontest rulesto be certain . Mobli intends to monitor and double determine all entryway to make certain all images being considered are eligible . They have an internal capacity squad who will be constantly monitoring both Mobli and Instagram .
What ’s interesting about the contest is that it ’s a very aggressive , no - check blockaded overture . After the ToS solar flare up , plenty of competitors bakshish - toed out , offer up themselves as great choice – but no one was talking money , there was hardly babble out about unlimited throw in the towel Instagram , and there certainly were no streamer fly over Facebook . On on hired man , it ’s refreshing to see someone blatantly trying to dispute a major food market rival . On the other , this has promotion stunt save all over it .
But if you ’re willing , give up the ‘ gram for 90 twenty-four hour period , post away , and see if you’re able to clear $ 100,000 . After all , if Mobli does n’t rise to the occasion and you neglect Instagramming , you’re able to always go back after grabbing your cash …
